Analysis of Consumer Decision Making Process - 1581 Words

Introduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the cognitive process of selecting a course of action from among multiple options. As a consumer, I find that the consumer decision making process is a great help in choosing for the right product which gives a consumer the greatest satisfaction. One of the latest scenarios where I applied this process into my product purchases was buying a†¦show more content†¦| Ivory | White pastel | Fabric- I prefer much lighter and softer fabrics, as I’m getting married during a hot season. | SilkThis light and floaty material is known for its lustrous shine, which gives a lightweight look and feel. | Chiffon and Crà ªpe These two materials were used to produce the tulle gown in delicate sheets. It gives a soft flowing with a crinkled floral texture. | Length-Full-length gowns are more suitable for my formal wedding. | Full-length | Full-length | Silhouette- This refers to the shape of the gown and how it hugs your body. | Mermaid shapeIt is form fitting and slim, but the skirt flares out below the knee to show the perfect hourglass shape. | Full ball gownThis is the most traditional wedding dress silhouette. The bodice is fitted through the waist with full puffy skirt. | Train- The gown comes with a long train for people to carry when I walk. | It is detachable, so that it will not be stepped on or torn during the reception. | It is detachable, so that it will not be stepped on or torn during the reception. | Mood- Dresses are also categorized by moods. | RomanticThe dress is strapless and is usually complemented with a long train. | Traditional and romanticIt is described as a full gown with fluffy bottom and bares a heart-shaped neckline. | Pricing- The price of the dress. | Approximately RM13, 000 |Show MoreRelatedCritical Analysis of Consumer Decision-Making Process Model5350 Words   |  22 Pagescritically analyse 2 chosen consumer decision process models, the KBM model by Kotler, Bowen and Makens (2006) and the BEM model by Blackwell, Miniard and Engel (2006) if they are vague or/ and all-encompassing in hospitality industry tod ay with relevant industry examples. 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